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Innovate Your Business Via Customer Feedback

Many businesses search internally for innovative ideas.  However, plenty of innovative suggestions are available from sources outside the company, such as current customers and prospective customers.

For example, customers may identify problems with an existing product or service.  Solutions to these problems may represent an innovation that improves an existing product, thereby enhancing the product’s success in the marketplace.

Customers may also suggest desired features, enhancements or new products/services.  Implementation of these suggestions can boost sales and expand a company’s product line.

Companies should encourage the gathering of customer feedback through salespeople, installers, customer support personnel, and so forth.  This customer feedback needs to be recorded and communicated to the proper departments and personnel to consider implementation of the feedback.

Customer feedback is easily collected at minimal cost, and provides valuable suggestions directly from the marketplace.

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